Hey, I'm Jess, a multifaceted graphic designer! In 2024, I graduated from Mount Vernon Nazarene University with a BA in Graphic Design and Art. With a passion for both the fine arts and digital design, I've deepened my knowledge in creating work that draws the viewers in. Welcome to my digital portfolio, where I can share some of the work I've done through the years!
As a designer, I strive to make my clients happy with what I've been hired to create. Whether it's for branding, website creation, or a book cover, I like for the end result to go beyond the design and instead as a way to help my clients feel empowered and more knowledgeable in why design matters for them.
Branding Philosophy
Design is an engaging entity that allows viewers to make effective
decisions. Design helps articulate a society’s needs and advocates for a particular
audience. Design history plays a very important role in how society interacts
with graphic design.
Drafting a design by hand begins my creative process where problem-solving
is prioritized. Figuring out what goes where, in what order, and how it
should be arranged from an informational or experimental standpoint is the
first task at hand. Ideation—sketching allows my ideas to manifest quickly and
enables swift revisions. Verbal and visual information allows me to glimpse at
compositional and conceptual possibilities. I reference historical design and
use their approach as a catalyst for finding the most effective solution to the
problem.
My work is always geared toward a particular audience. It’s essential to
balance the solution and my aesthetic. My process includes understanding the
narrative concept and compositional approaches to distributing the content.
Typography within my work is a more pronounced visual component. Contrast
and hierarchy in my work form dynamic tension, making sure not to compromise
the clarity of the information. Most of my designs contain saturated colors,
giving the viewer a visual refreshment. I intentionally select typefaces with
personality that speak to the target audience boldly and logically. Negative
space is a fundamental element in the organization of my designs. It allows the
viewer to rest and travel through the design with ease and less confusion. This
ultimately sets the tone for communication.
I aspire to be a voice for cultural change by using clear and concise
messaging that is informative and encouraging. As a designer, I focus on
advocating for society’s needs, calling them to act on informed choices through
the visual text and images presented to them. A call to action within my designs
promotes interest within the target audience to cultivate awareness and make
forward-thinking judgments.
decisions. Design helps articulate a society’s needs and advocates for a particular
audience. Design history plays a very important role in how society interacts
with graphic design.
Drafting a design by hand begins my creative process where problem-solving
is prioritized. Figuring out what goes where, in what order, and how it
should be arranged from an informational or experimental standpoint is the
first task at hand. Ideation—sketching allows my ideas to manifest quickly and
enables swift revisions. Verbal and visual information allows me to glimpse at
compositional and conceptual possibilities. I reference historical design and
use their approach as a catalyst for finding the most effective solution to the
problem.
My work is always geared toward a particular audience. It’s essential to
balance the solution and my aesthetic. My process includes understanding the
narrative concept and compositional approaches to distributing the content.
Typography within my work is a more pronounced visual component. Contrast
and hierarchy in my work form dynamic tension, making sure not to compromise
the clarity of the information. Most of my designs contain saturated colors,
giving the viewer a visual refreshment. I intentionally select typefaces with
personality that speak to the target audience boldly and logically. Negative
space is a fundamental element in the organization of my designs. It allows the
viewer to rest and travel through the design with ease and less confusion. This
ultimately sets the tone for communication.
I aspire to be a voice for cultural change by using clear and concise
messaging that is informative and encouraging. As a designer, I focus on
advocating for society’s needs, calling them to act on informed choices through
the visual text and images presented to them. A call to action within my designs
promotes interest within the target audience to cultivate awareness and make
forward-thinking judgments.